You don't need to post 5 times a day. You need one sharp point of view that you reinforce consistently.
Practical tactics that actually work:
- Publish one long-form piece per month on a topic you're genuinely an expert in
- Turn every client win into a short case study (problem → approach → result)
- Comment thoughtfully on 3 posts per week from people in your target accounts
- Speak at one small event or webinar every quarter
The goal is 'when someone has this problem, your name comes up in the first conversation'.