We put 22 new tools through real client work. These five stood out:
- Research agents that can pull competitive messaging, pricing pages, and G2 reviews into structured briefs
- Creative testing platforms that auto-generate 30+ variants and tell you which hooks are dead on arrival
- Intent data layers that surface buying signals before the lead fills a form
- Lightweight attribution that doesn't require a data team to maintain
- Async video feedback tools that cut client revision cycles in half
The pattern: the winners remove coordination cost, not just add another dashboard.