- Your attribution model still lives in last-click UTM hell
- The 'marketing' tab in your CRM hasn't been touched since 2022
- Your team spends more time exporting CSVs than analysing results
- You have 14 tools but no single source of truth
- Launching a simple campaign requires a 3-week project plan
- Your 'AI strategy' is 'we sometimes paste into ChatGPT'
- Nobody on the team can explain why a channel is growing or shrinking
Start with a 2-week teardown before buying anything new.