Paid Ads
Paid Social
Reach your ideal customers on Facebook, Instagram, TikTok, and beyond.
What is Paid Social?
Paid social advertising uses the rich audience targeting capabilities of social platforms to serve ads to precisely defined segments — by demographics, interests, behaviours, and custom audiences built from your own data.
What Paid Social professionals do
- Develop audience strategies using first-party and platform data
- Create and test ad creative: images, carousels, video, and stories
- Manage budgets and bidding across Meta, TikTok, Pinterest, and Snapchat
- Implement and troubleshoot pixel tracking and conversion events
When to hire a Paid Social specialist
If you need to build brand awareness, generate e-commerce sales, or retarget website visitors, a paid social expert can make your budget work significantly harder.