Programmatic Advertising

What is Programmatic Advertising?

Programmatic advertising uses automated technology and real-time bidding to buy digital ad inventory across thousands of websites, apps, and connected TV. It replaces manual insertion orders with data-driven, auction-based buying.

What Programmatic specialists do

• Plan and execute campaigns on DSPs like DV360, The Trade Desk, and Xandr
• Build audience segments from first, second, and third-party data
• Manage brand safety, viewability, and fraud prevention
• Measure and optimise against reach, frequency, and conversion goals

When to hire a Programmatic specialist

If you’re spending over $10k/month on display advertising and not using programmatic, you’re likely overpaying for inventory and underpowering your targeting.