ABM
Account-Based Marketing (ABM)
Treat your best accounts like markets of one.
What is ABM?
Account-Based Marketing (ABM) is a B2B strategy that focuses marketing and sales resources on a defined set of high-value target accounts, treating each one with a personalised approach rather than broad-based campaigns.
What ABM professionals do
- Define ideal customer profiles (ICP) and build target account lists
- Create personalised content and experiences for key accounts
- Coordinate marketing and sales plays across the buying committee
- Measure pipeline influence, deal velocity, and account engagement
When to hire an ABM specialist
If you sell to enterprise or mid-market companies with long sales cycles and multiple stakeholders, ABM is the strategy that aligns marketing directly with revenue.
