Google Analytics

Google Analytics 4 (GA4)

Google Analytics 4 is the current standard for website and app analytics. Unlike Universal Analytics, GA4 uses an event-based data model that provides deeper insight into cross-device journeys and conversion paths.

What Google Analytics specialists do

• Implement GA4 with proper event tracking via GTM or direct code
• Configure conversions, audiences, and explorations
• Set up enhanced e-commerce tracking for online stores
• Connect GA4 to BigQuery for advanced data analysis

When to hire a Google Analytics specialist

If you migrated from UA to GA4 and things don’t look right, or if you’re not confident your tracking is accurate, a GA4 specialist can audit and fix your implementation.